Star Trek Prodigy
Introducing an iconic franchise to a younger generation
Star Trek Prodigy Trailer
Boldly watch the Teaser and Trailer
Captain’s log.
Produced A/V creative for Star Trek: Prodigy with a mission worthy of the bridge: chart a course for younger viewers, while keeping the spirit of Star Trek intact. Working in close coordination with Secret Hideout, I helped shape messaging and executions that didn’t require deep fandom to understand the stakes, the wonder, or the fun. The mandate was simple: make it accessible, keep it adventurous, and ensure the heart reads in every transmission.
Status report: a campaign that balanced scale with sincerity, stayed unmistakably Nickelodeon, and welcomed first-time cadets aboard without ever losing the longtime crew.
Star Trek Prodigy Teaser
Star Trek Prodigy - Legacy Spot
A Series for the Next Generation
Two original creatives continued the mission we started with the Teaser and Trailer. First, I built a creative designed to inject unmistakable Nickelodeon DNA into an iconic Star Trek framework, using humor, pace, and kid-forward clarity to make Prodigy feel instantly welcoming for brand-new fans without diluting the stakes or the wonder. Second, I created the Legacy spot as a salute to every Star Trek captain, a rapid emotional handoff that positioned Dal as the youngest, newest captain in the lineage. That Legacy spot was built for dedicated fans watching with their kids, turning the handoff to Dal into a shared, co-viewing moment.
Star Trek Prodigy - Nickelodeon DNA
Live Long and Prosper with Character IDs
Wrote and Produced character ID A/V creative for Star Trek: Prodigy as a set of “first-contact” introductions for Star Trek’s newest crew. The goal was to make each character instantly legible on arrival: who they are, what they want, and what unique spark they bring to the ship, all without requiring any prior fandom to keep up.
I built each ID around a clean, high-signal hook, pairing personality-first moments with just enough world context to invite viewers in rather than lecture them. The result was a lineup of spotlights that made the universe feel navigable, positioned these young heroes as the future of the franchise, and gave longtime fans a fresh way to connect with the next generation.
Beam Up, Sustain Work
Sustain work kept the momentum flying long after launch - from an Accolades spot that turned praise into proof, to a Midseason Refresh that re-centered the stakes and the fun, to a New Season trailer that signaled the next escalation without losing clarity. Across every beat, I stayed in franchise-facing language that felt authentically Star Trek, while keeping the storytelling legible for kids and families. The balance was always the same: epic scale, real emotion, and big adventure, delivered with a tone that welcomed new cadets in and still read true to the longtime crew.
