25 Years of SpongeBob
Campaign Sizzle
Lead producer and copywriter for the 25 Years of SpongeBob campaign, delivering a year of creative that rolled out across on-air, Paramount+, YouTube, social, and retail. I wrote copy across every creative execution and managed the cross-team workflow that kept releases consistent and on schedule. Outcomes included: #1 streamed series on Paramount+ in 2024, 8.9B monthly minutes watched on YouTube, retail sales up 24% YoY, 1B+ press impressions from the Krabby Patty Kollab, and 1.8B+ TikTok Spotlight views.
Like A Sponge!
Created and sold through two original “Live Like a Sponge” spots built around one simple idea: live life like SpongeBob. I wrote the scripts and pitched the concept, then traveled to Serbia for a two-day shoot to complete production on both spots, working closely with the external team to keep decisions tight and the work sharp under a fast schedule.
Fan Celebration Trailer
Produced the official 25 Years of SpongeBob anniversary trailer, built as a nostalgia-forward love letter that welcomes new viewers while rewarding longtime fans. From story structure to pacing and emotional beats, the goal was to create a shared experience that feels warm, big, and instantly recognizable, with just enough heartstring pull to make it stick after the final frame. The trailer debuted at New York Comic Con 2025.
