I led the strategic creative expansion of PAW Patrol’s Christmas special, the franchise’s CBS debut, into a broad, multi-platform initiative that activated multiple divisions across the company. Identifying opportunities well beyond the core broadcast, I drove the development of cross-company extensions spanning content, streaming, consumer products, retail partnership, sports integration, and network promotion. This included leading a team of creatives from ideation through execution on initiatives such as an NFL in-game integration featuring J.J. Watt and the PAW Patrol pups, a franchise spot spotlighting the scale of PAW Patrol content on Paramount+, a Walmart consumer products promotion tied to Walmart+ and Paramount+ bundles, and a crossover campaign with Fire Country. By aligning creative strategy with broader business goals and guiding execution from concept to finish line, I helped transform a single special into a high-impact franchise moment that delivered value across brands, platforms, and partners.