A Shell-Shocking Series
WORLD OF TMNT
Paramount needed a franchise-opening sting that could unify Teenage Mutant Ninja Turtles across every medium, and I led the charge on building it. The challenge was distilling decades of TMNT into a few seconds that instantly felt right: the sewers as home base, the mutagen ooze that created the brothers, and the sonic hit of “heroes in a half shell” pulled from the iconic 90s theme. My job was to protect the core DNA while making it modern, modular, and usable anywhere. The result is the “World of TMNT” opening logo, now playing in front of TMNT content across the board.
Tales of the TMNT
Season 2 Trailer
After Season 1 hit, the mandate shifted: keep new viewers hooked, and give longtime fans something deeper to chew on. For the Season 2 trailer, I helped steer the creative toward the comic-book anthology spirit that’s always been baked into TMNT’s origins, leaning into that “issue-by-issue” feeling of bigger threats, new angles, and escalating stakes. The focus was momentum: honoring the franchise’s history while constantly turning the page into something you haven’t quite seen before, so fans old and new feel the same thing, the pull to watch the next chapter.
Tales of the TMNT
Season 1 Trailer
Season 1 had one big job: introduce legendary heroes to a new audience without losing what longtime fans love. As Lead Producer, I helped shape a trailer approach that balanced the franchise’s action-forward legacy with the comedy and personality that makes TMNT endlessly rewatchable. A huge part of that was partnership. I worked closely with Seth Rogen and his team at Point Grey Pictures to make sure our messaging, tone, and creative choices aligned with the larger TMNT moment we were building alongside Teenage Mutant Ninja Turtles: Mutant Mayhem. The goal wasn’t just to sell a new series, it was to make TMNT feel fresh again while still unmistakably TMNT.
